About ZeroThree

Who we are and our background

ZeroThree is, and always has been a team business operating nationwide and based in Melbourne. We have been Authorised Apple Dealers for 19 years now both in Australia and the U.K. We take enormous pride in what we do. We're insanely passionate about giving real customer service - the stuff you used to get but just cannot find any more through the fog of confusion about what you're 'really' getting, as no one seems to really understand how to connect what you actually want to achieve with the correct solution based on so many factors. All of which must be thoroughly understood in order to find the best solution for you. To do that requires skill, experience and understanding plus the ability to be able to deliver that information in a simple, clear and comprehensible way and to back that up with real-world support. No smoke screens to get a sale here. We really know our stuff. Our business is based almost entirely on word-of-mouth and reputation and that we reckon, counts for a lot.

Our main offices are based in Melbourne along with 2 additional Video Edit and production / post facilites in Melbourne, and we operate directly with Apple and Apple's distributors' warehouses nationwide and use the latest in ordering systems allowing us to offer some of the best prices nationwide, be super-efficient and have direct access to the very latest Mac equipment available at any moment.

ZeroThree is an 'Apple Authorised Reseller'. We are listed on the Apple website under the store locator section. Search our postcode '3186' Brighton, Victoria using the 'Find a Reseller Link' at Apple Australia.

Our business started in the U.K. back in the early-mid 1990's when Darren Froggatt, (still the owner of ZeroThree) graduated from Uni. A small Apple consultancy was born out of frustration from the lack of specialised and informed knowledge about an industry and product that was set to be the biggest revolution of our time.

Demand and thirst for real, qualified knowledge about Information Technology and the way this new, exploding asset could be applied to benefit business and to gain competitive advantage was extreme, and as such, an ever-wideneing niche needed to be filled. The backbone of ZeroThree from founders point of view, Darren Froggatt, was the lesser known yet far more powerful and reliable platform to build on - the Apple Macintosh. Initially sneaking under the radar for the formative years of big-business I.T., the resultant benefits today are staggering.

As ZeroThree grew, sales volumes of the Apple Macintosh started growing at an incredible and exponential rate in line with demand... (as a comparison, in 1992 back in the UK, a 1Gb - yes 1Gb, 1000Mb... External Hard Disk from LaCie was 'the thing to have' after a SyQuest Optocal drive, (costing as much as a current 2012 12Tb Promise External Thunderbolt Drive!) - That demand was mainly in print and design as the industry itself seemed to have an infinite amount of cash to do things faster and better and the association with the Apple Macintosh product itself was already becoming massively credible and recognised. As soon as the PowerMac 8100 AV was released we immediately created a new channel in Central England into AV Production, with the PowerMac 8100 and then 8500 - being capable of capturing digital video and also, if given enough RAM (And by that I mean up to 16Mb - yes 16Mb not even 256Mb that everyone would spit at these days..) the PowerMac was even capable of some pretty cool 3D animation that became another high demand area in corporate digital video - so we immediately started doing just that with a program called Infini-D. 

Simultaneously, we opened a second specialised distribution and production channel in Video, using the Apple Mac as a platform. At around the same time, usable laptops emerged - namely the Powerbook 5300cs and then the 5300c. There was a big difference between these two. The CS has a 'passive matrix screen' meaning refresh rates were rubbish and any moving graphics became all blurry - not a bad effort though for the first colour LCD screen ever released on a laptop. And then very shortly afterwards, came the 5300c. This has the 'Active Matrix' display and was pretty much the start of the LCD screen revolution. Armed with this laptop demand in the field sales area went through the roof, as larger companies who could afford it, armed their sales forces with this Mac. 

Progression and our first main move to London

Resulting from an extremely prolific grape-vine in the U.K., we progressed into London with demand for installations into recording studios, video edit facilities and design / production going skywards. Completely overwhelmed by demand and work we began to centralise our resources and decided not to expand as everyone else was, and instead retain the area of our business that had taken us so far - a close, friendly, available, extremely efficient and an extremely low-cost service our customers prefer. It wasnt really rocket science to work out that whilst everyone else out there was busting a gut to try and sell as many boxes as possible opening up shop after shop that we needed to remain focussed on our compnay core principles and that's good old fashioned, real service, and never forgetting that our customers are our lifeblood. Something that regardless of how automated on-line systems become, we will always retain until such a point that it is no longer desired by our customers. And that's the bottom line at ZeroThree and always has been. What we do is based on what our customer wants. Not the other way around. Ever.

The move from the UK to Australia and onwards

Darren Froggatt, founder fo ZeroThree moved to Australia in 2004 where the same business model was immediately established in Melbourne. Why did the company move ?. Well, very simply, a girlfriend and a desire to settle in a much more relaxed, vast land that he now calls home. 

The website was built from the ground up by Darren initially, all necessary industry links established and our Authorised Reseller status switched over from the U.K. to Australia - and so trading began. Within a couple of short months, the company had already hit sales volumes of just over 80k per month. After 1 year, our turnover exceeded $1.5M and we established Platinum Status resulting solely from the principles we fastidiously maintain and proof of our efforts in the testimonials we receive each month - voluntarily. 

What ZeroThree do today.

ZeroThree are a leading Apple Reseller in Australia. Perhaps we're the best - our customers certainly think so. All Apple products and associated peripherals can be purchased through us. We also offer equipment hire - both Apple Mac and Broadcast AV Equipment. Our website is ZeroThree.com.au.. Our main office is in Bay Street in Brighton, Victoria and we have warehouses nationwide from which we generally ship your equipment as efficiently as possible. We generally do not carry stock in Brighton at all and operate a JIT (Just In Time) highly efficient ordering system from our warehouses nationwide and directly with Apple and their wholesalers.

Our principals and Mission Statement

The principles by which ZeroThree operate have never changed.

  • Free Lifetime Technical DIRECT Phone Support with every Mac sold - Lifetime means Lifetime- 24 Hours, weekends and holidays. 
  • Free access to tech support even if you didn't buy your Mac from us.
  • We use only the best products when upgrading Macs - always.
  • We use the newest equipment to gain a complete understanding of how it works in given applications to then be able to offer the best, qualified, accurate advice.
  • Communicate and be honest with customers regarding delivery times and any change in the market that may affect a clients decision in any way.
  • Be highly competitive by keeping costs extremely low and investing in the latest technology to further efficiency.
  • Offer free services where warranted to Seniors and Disabled persons.
  • Support worthy local causes in the community through sponsorships and cash grants.


"To continually meet and exceed expectations in every single area of operation and to strive to offer the best Apple Macintosh Sales and Service in Australia"

If you think our way is a good honest way to do business, then support us and Australia and buy your next Mac from us.